SMSCA is serious about operating within regulations and therefore delivers only legitimate, superior quality and reliable mobile services
We provide our clients the peace of mind with assistance to refrain from spamming and unsolicited mobile marketing
SMSS (Affilliated to SMSCA) is a full member of WASPA (Registration Number: 0140)

The Wireless Application Service Providers' Association (WASPA) was launched on 26 August 2004 in Sandown, Gauteng with the full support of the three network operators: Cell C, MTN and Vodacom.
The mobile service industry is in a key stage of development, with growing public demand for services, and an increasing number of organisations providing mobile services.
In order to uphold public perception of these services and to protect against bad practices, it was decided that a strong industry body was needed, with an appropriate Code of Conduct, representing the interests of its members and consumers, by enforcing the good practices established by this Code

WASPA also has two media monitors who check advertising daily and test all services on a daily basis for compliance with its rules
WASPA is also a prominent member of the International Audiotext regulators Association (

The DMASA (a Section 21 Company) aims to protect both the industry and consumers from unethical or ignorant practitioners, and to lobby with government and other regulatory bodies. Key to the DMASA’s activities is the promotion and expansion of interactive and direct marketing within the country and region.

Our Code of Practice is designed to be easy to follow and is fully compliant with all existing laws of relevance to the Interactive and Direct Marketing industry (IDM).  We offer a Hotline for both consumers and competitors to complain and we seek to resolve issues through arbitration.  The DMASA is also an active member of the Advertising Standards Authority (ASA).

The Direct Marketing Association of South Africa (DMASA) is the pre-eminent direct marketing association in South Africa for all interactive and direct marketing disciplines, channels and technologies. The Association is a broad-based, well-funded and responsible organisation that is the direct marketing community’s leading:

  • advocate, manager and authority on key public policy issues affecting direct marketers;
  • provider of knowledge, leading-edge interactive and direct marketing intelligence and professional development opportunities; and
  • catalyst for networking and business opportunities within the direct marketing community.

    FABASA fills a much needed void in helping FOBs. Its mandate includes corporate governance and best practices, and assistance with succession planning, given that a staggering 70% of all first-generation family-owned businesses fail in their efforts to hand over to the second generation. FABASA will offer practical solutions to family businesses, while also highlighting effective strategies to manage their businesses towards profitability and prosperity.
    Members will have ongoing access to the latest research with training programmes such as workshops and conferences. In addition, members will also receive regular electronic newsletters with the latest advice and international trends affecting this sector



In support of the Chamber's commitment to the promotion of business ethics and the fight against corruption, the Chamber has drawn up the following Code of Ethics with which it asks its members to comply.


  • Act ethically at all times taking the reasonable interests of all stakeholders into account.
  • Ensure that individuals and entities working for it will be accountable for their conduct.
  • Be conducted in a manner that is fair, and in particular does not mislead anyone or misrepresent the products or services offered.
  • Not knowingly supply a defective or dangerous product or service.
  • Ensure all associated with it must see that confidential information remains as such.
  • Be conducted with reasonable care and skill.
  • Take reasonable account of interests of the community in which it operates.